If you’re a restaurant owner or a professional in the hospitality industry, we encourage you to attend our panel discussion and happy hour networking event “Building & Marketing Your Green Restaurant Brand” on Monday, April 20 from 5:30-7:30pm at Park Grill (11 N. Michigan Avenue).
We’ve teamed up with the Green Chicago Restaurant Coalition to deliver an interesting discussion about best practices in leveraging green marketing power and protecting your restaurant brand. Once you take steps to become a more eco-friendly foodservice provider, not only are you improving your business by reducing your impact and saving money, but you are also adding another highly marketable dimension to your brand image.
Our panelists will discuss the best ways to incorporate your green status into your brand, how to leverage your brand to build customer and employee loyalty, and how you can develop and take advantage of trade secret, trade dress, and trademark rights based on your green practices. Altogether, the panelists will discuss what it takes to build an eco-friendly image and protect your techniques for you to make some green while going green. We’ll enjoy appetizers, cocktails, and networking opportunities as well!
Tickets are $20 for non-GCRC members and $16 for GCRC members. Reserve your spot today!